Marketing Automation Manager
2 days ago
The GoHealth Marketing team engages with millions of current and potential GoHealth customers with the goal of growing their satisfaction and usage of the GoHealth agency. The Marketing Operations team is looking for an Email Marketing Manager to help drive increased consumer engagement and retention through marketing automation. This person will be managing the creation, execution, and optimization of targeted lifecycle campaigns to retain customers, convert prospects, and build positive interactions with users who interact with GoHealth. The Email Marketing Manager will report to the Vice President of Marketing Operations and will work closely with the marketing channel, operations, and creative teams to optimize conversion, coordinate marketing messaging, and report on campaign results. In this role, you will also be a subject-matter expert in email creation, targeting, and delivery, as this individual will not only be a primary user for these tools but also be responsible for the use of these as communication streams across the organization.