Director, Content and Campaign Strategy, Enterpris…
1 week ago
The Director, Global Content will be tasked with creating and governing cohesive plans for third-party and proprietary research, global solutions, enterprise narrative and brand content for the US and International regions.
Work with global marketing leadership, US and International executive stakeholders and product marketing to develop and execute coordinated enterprise content programs aligned with narrative messaging platform.
Partner with content creators to develop tailored plans and assets that help to enhance brand perception, drive qualified leads, marketing influenced pipeline and revenue across international regions and business units.
Engage with key stakeholders (marketing communications leads and subject matter experts across verticals, such as Consumer, Healthcare, Financial Services, Insurance, Government) to understand industry trends and ensure messages are incorporated into enterprise thought leadership content.
Produce creative content in long and short form, including blogs, insight guides, infographics, video scripts, POVs, with the ability to make recommendations based on performance.