Content Strategist, Program Manager
6 days ago
Drive visibility, coordination, management and oversight of Paylocity’s content ecosystem. Ensure content investments are aligned with overall business objectives and go-to-market strategy.
Support marketing campaigns and programs, applying content expertise to create an audience-centric content plan that advances business objectives.
Ensure content best practices are applied to integrated marketing program planning so that the full buyer’s journey and reputation, demand and sales enablement programs have been included and rationalized against activation plans.
Create comprehensive and measurable content plan. Build strong cross-functional relationships across marketing, product and sales to define content strategy goals and approach, identify and ideate on compelling storylines, and align these elements to messaging documents and activation strategy.
Manage workflow, budget and agency relationships, liaise with subject matter experts, apply brand standards and act as editorial director for content strategies.