Vice President, Marketing - Rise Retail
Green Thumb Industries (GTI)
The Vice President of Marketing for Rise is responsible for driving sales and market share growth of Rise on a national scale. To date, Rise has 18 stores open nationally with a robust growth pipeline. Rise is on a mission to empower the right to wellness and progress responsible adult use of cannabis by providing access to high quality cannabis products in a people-first retail environment. We’re looking for a highly progressive VP of Marketing to re-imagine what it means to lead, engage and activate a highly loyal consumer in a rapidly evolving retail environment. As the VP of Marketing, you will continuously build, develop, and most importantly execute the Rise brand via innovation in merchandising, loyalty, digital programming, events, etc. With a focus on national scale and local community programming, the VP of Marketing will take their best-in-class retail experience and apply an entrepreneurial approach to our growing business. This position will work cross-functionally with our consumer products business as well as lead their teams to ensure programs are tailored, optimized and executed effectively to drive business. At GTI, the parent company of Rise, you will be challenged, celebrate wins, and inspire impact while we work together to lead this brand-new industry with integrity, high quality and, always people-first. Are you ready for the rocket ship?