Digital Marketing Manager
1 day ago
The Digital Marketing Manager will focus on developing marketing programs that focus on the acquisition, retention and engagement of users across the entire digital user journey. This person will be responsible for all aspects of program management including planning, execution, management and analysis for digital marketing campaigns that improve online conversions and increase consultant productivity. The ideal candidate is self-driven, highly motivated and highly organized, and someone who can develop strategy while also executing on a tactical level. The right candidate will have a strong background in a variety of channels, including web, mobile, SEO, pay-per-click, retargeting, email marketing, content, social media and analytics. This person must have an eye for creative development and storytelling and a natural ability to lead and project manage, while understanding how to develop and execute digital marketing programs—including all traffic, conversion, and optimization efforts—to reach revenue goals and KPIs while maximizing ROI.