Senior Paid Search/SEM/PPC Specialist
Peapod Digital Labs
11 hours ago
Plan, develop and implement paid search engine marketing (SEM) strategy & campaigns, working with Brand partners and other eCommerce channel owners to deliver store traffic and ecommerce order goals.
Write PPC ads and landing page copy that drive eCom grocery delivery orders and Brand Partner store visits.
Fully own paid search optimization and ROI maximization for all digital and eCommerce activity for Ahold Delhaize US Brands.
Regularly perform thorough keyword research for campaign and content development that optimize pay per click campaigns (PPC).
Partner with SEO & Analytics teams to share insights and understand how non-Paid influences paid performance
Identify and report on key PPC KPIs.
Partner with content creators to ensure campaign’s support seasonal efforts, drive customer acquisition/retention, and improve performance.
Monitor, clickthrough rate, (CTR), bounce rate, revenue, Cost Per Order (CPO) and other KPIs on daily / weekly basis; prepare and present reports regularly with clear recommendations.
Create an A/B testing roadmap, collaborate with product, marketing and digital merchandising team calendars, to execute strategies and report on results.