Remote Web Analytics Consultant
2 days ago
Support Moda Operandi’s data & analytics team performing web analytics during the web re-platforming and site redesign.
Work closely with various stakeholders within the organization including marketing, product, finance, buying, technology, and executive leadership.
Develop event architecture for Moda’s web data and work to integrate into 3rd party platforms (marketing / advertising, email systems, CRM systems, etc).
Manage and maintain all aspects of Google Analytics and Segment inclusive of tagging documentation, Tealium/GTM, tool configuration and user administration.
Define, design, and maintain our tagging & data collection strategies, technical measurement requirements, and implementation methodologies.
Collaborate with our engineering teams to ensure quality, accessibility, and consistency of collected data across web and native platforms.
Responsible for setting on-going data quality checks and accessibility.