Digital Marketing Analyst
As the Ecommerce Data Analyst, you will be focusing on business forecasts, monitoring of metrics, marketing, pricing, and other analyses, and other ad-hoc projects focused on growth and business optimization. You will have significant interaction with the finance team, marketing team, and business leaders, and may focus on a specific brand, a particular aspect of the business, or one or more of both. You will support marketing personnel in providing insights into the performance of their programs and channels (SEO) and (PPC). You will collect and analyze data, prepare and provide summaries for financial plans. Provide analyses to answer questions related to and to optimize areas such as site functionality, pricing, discounting strategies, and marketing channel efficiency.