Customer Marketing Manager
1 hour ago
Plan and execute customer marketing strategy - You will own the marketing strategy focused on product adoption and overall success of our existing customers. Understanding varying preferences and behaviors, you will deliver messages across channels including email, SMS, and in-application, to name a few.
Drive engagement and build rapport with customers - You will connect with customers to ensure continued adoption, education and success throughout the customer lifecycle. You will further lead and manage customer engagement and communication programs that drive upsell and expansion opportunities.
Create advocates - You will lead and manage customer advocacy programs, such as in-person/virtual events, workshops, annual conferences, award programs and ongoing nurture campaigns.
Measure and optimize campaign performance - Using Salesforce and Hubspot, you will measure and report on campaign success and broader business results including warm leads generated and opportunities created.