Director of Digital Marketing
Develop and manage the execution of our digital strategy designed to build our brand online within core industries, and directly target buyers/influencers we serve.
Generate demand and drive revenue from our prospects and current clients.
Identify and implement innovative tactics to build our brand online and across our target markets.
Develop, scope and oversee the execution of digital campaigns to drive cost-effective leads across all channels.
Create new and improve on current lead conversion strategies.
Measure, analyze, and report campaign performance to executive leadership.
Drive SEO/organic growth through content and other recommendations.
Leverage content to enable us to attract, engage, convert, and grow key accounts.
Rely on strong analytical skills to ensure recommendations are backed by data and insight.