Email Marketing Manager
3 months ago
Own both the B2B and B2C email marketing strategies.
Determine KPIs for all email campaigns.
Audit existing email campaigns and determine which to discontinue, which to keep as they are and which to build out further.
Create weekly and monthly reporting to be shared with team.
Create internal tracking spreadsheets to be used to inform campaign optimizations .
Run A/B tests to determine best performing send times, subject lines, email content, calls-to-action, etc.
Responsible for all list management tasks, including sourcing, cleanup, segmentation.
Work closely with UX team and sales team to make sure all email efforts are coordinated.
Work with designers, front-end developers and product managers to create new email templates, add email capture forms on our websites, etc.
Lead the search for a new email marketing/marketing automation platform.