The Marketing Store
12 hours ago
Supporting the VP, Digital Strategy on accounts by conducting research, analyzing data to generate insights, and staying plugged into the latest and greatest in digital trends and tech.
Supporting account and partnership teams by arming them with regularly updated consumer insights and learnings.
Finding the needle in the haystack of client data to determine their business challenges and connect the dots on how to persuade consumer action.
Building strategy plans, roadmaps, personas, and white papers of varying complexity while still being understandable by non-marketers.
Leverage insight & expertise in acquisition and retention-based marketing, customer engagement, customer segmentation, lifecycle marketing, in developing strategy for our clients.
Use data and analytics to develop the business case opportunity connected to client programs and make insightful data driven decisions.
Working with creative teams, UX/UI experts, producers, and technology team members to bring those strategies and concepts to life.
Participating in agile sprints while maintaining a view of the bigger brand/client picture.