Digital Marketing Analyst
1 month ago
The Digital Marketing Analyst is responsible for the coordination, execution, and management of cross-channel marketing reporting and analytics. This role will integrate, analyze and translate data into actionable insights to optimize client marketing investment. The Analyst will serve as a resident expert of cross-channel marketing reporting, analytics, and insights efforts, ensuring executional excellence across agency functional groups – Marketing Intelligence, Strategy, Account and Creative.
This role is part of the MCM Strategy team, which is focused on using data for more effective marketing, delivering the right content to the right audience at the right time to drive measurable business results. The role reports to the Vice President, MCM Strategy.