Manager of Marketing Events
12 hours ago
Ideate a comprehensive, engaging, and creative event and engagement strategy across trade shows, thought leadership conferences, sponsorships, and hosted events. Define goals, success metrics, and ROI.
Collaborate with AD Customer Marketing to identify and understand attendees/targets and where they are in the buyer journey, and strategize on how we best target key prospects and customers.
Idenfity opportunities to continue to nurture event-created leads.
Own the events calendar and recommend our involvement – sponsorship opportunities, speaking opportunities, booth presence, etc..
Build communications plan around each individual event, looking for touchpoints across the larger calendar; collaborate with the Content team on content strategy and channel distribution - including email social, direct sends.
Collaborate with Content Marketing and Sales teams to understand what is needed; manage production schedule of deliverables within Marketing team.
Collaborate with Content team to arm speakers with tools/talking points/content/support and event overview.