Vice President of Product Marketing
6 days ago
Defining the function's vision, developing a strategy, planning for and expanding capacity, driving prioritization, and creating operational guidelines to ensure that this team achieves its long-term goals.
Setting the strategy and direction for DialogTech’s position in the market.
Developing a deep understanding of the voice of our customer/prospect to seamlessly partner with the Product organization in order to influence roadmap priorities.
Working with the Sales org to inspire, motivate and ultimately win flagship brands through the sales cycle and generate the best customer stories in the business.
Developing compelling and easy to understand internally facing content for Sales, CS, Operations and others including: sales training, positioning, FAQs, and cheat sheets.
Leading a team that partners with Customer and Demand Gen Marketing teams to produce high fidelity externally facing content including thought leadership content, customer stories, webinars, data sheets, solution guides, and more aligned with our GTM programs.
Tracking, measuring and reporting against all marketing programs.