Even as the market for food delivery in Chicago grows ever more cramped, one local startup is stretching its legs with massive, expanded service on both the East and West Coasts.
Home Chef, a food-delivery startup that provides ready-to-cook meal kits with fresh, pre-portioned ingredients, recently announced it has expanded its area of service dramatically, now available to 90 percent of consumers in the US.
That breadth of coverage is thanks in large part to the opening of a second distribution center just outside of LA, which allows it to ship its meal kits to all of California, Utah, Arizona, and parts of New Mexico and Idaho.
In addition to their entrance on the West Coast, Home Chef also announced additional expansion on the East Coast. Its broadened service now include all of Florida and parts of Georgia and New England that previously hadn’t been serviceable.
Chief Revenue Officer Rich DeNardis said the company, which features a weekly rotating menu of 13 meals from which consumers can order à la carte, differentiates itself from competitors through flexibility, quick turnaround, and a variety of options. Overall, it's a sense of agility, he said, that some of the company's larger competitors simply can’t match.
Home Chef meal kits typically cost $9.95 per serving, and an order of $40 dollars or more lands a user with free shipping. All meals come with fresh ingredients and cooking instructions.
Since its launch in summer of 2013, DeNardis said the company is seeing double-digit, week-over-week growth and delivers more than 400,000 meals each month.
In September, the company raised a $5 million Series A, a check cut in part to help fuel their recent growth. DeNardis hinted that a new round of venture capital may well sit on the horizon, but for now, the company is focused on building up a presence in their new markets.
“We want to continuing to expand in our new markets and fill in the rest of the map so that we’re truly delivering coast to coast,” he said.
Headquartered in River North, Home Chef employs about 50 workers out of its local corporate office and close to 300 additional production workers across the country. Although they’ve only been in their office since the fall, DeNardis said they’re already on the prowl for a new office space.
“Growth is the name of the game for us,” he said.
Images via Home Chef.