If you are looking to pump up your ecommerce sales in year 2017 then make sure to come up with some innovative ideas. Here are some great ways to improve your ROI and generate more sales:
1- Use Coupon-Pop up’s
Visitors might leave your website within seconds of visiting it. So, with such little amount of time in your hand, you really want to maximize it. The best you can do is by using coupon pop up’s that will present a unique discount code to the customer to make their first purchase. Here, the creative part lies in the offer itself. The more special the offer, the better response it will receive from the customers.
2- Provide the Shoppers With a Gamifying Shopping Experience
Engage the shoppers by converting the entire shopping journey into a game. How about displaying messages like “Great Going!! Add 2 more products in your cart and get 20% off”, the shoppers will be persuaded to buy more and the overall ROI will improve.
3- Offer an Option of ON-Demand Delivery
On demand delivery means offering the customers the option to choose a scheduled delivery of their ordered products. Many e-retailers can also explore the option of an immediate delivery as soon as the product is ordered because the consumers don’t like to wait. They simply want the products as soon as they order it. Hence, if you too wanna boost up your ecommerce sales then become a last-mile delivery player.
4- Leverage the Power of Hover Ads
Hover ads are a type of pop up ads that are created using dynamic HTML or JavaScript. One thing that you need to be careful of while creating hover ads is that it should not resemble spam. Pop up ads often distract the customers so it is better to do some AB testing before you actually implement those all over the site. If placed properly, hover ads can instantly increase the sale of products.
5- Use Exit Intent Technology
The exit intent technology helps to detect customers who are about to abandon the cart. This technology detects the mouse movement of the user and presents them with last minute offer to get them converted into sales. This is a form of a SMART behavioral technology through which you can convert an additional 2 – 4% of your users into email subscribers and soon thereafter into paying customers.
6- Use Whats App and FB Chat to Pump Up the Conversations
It all happens over a conversation. As a brand looking to increase sales, you should have a separate strategy to engage with the customers. Consider using Whats App for marketing if you haven’t already done so. You can leverage the power of personal chat, group chat, broadcast list etc in order to get into a one-to-one conversation with the customer. Similarly, Facebook is one of the best channels to initiate some positive conversations with the users.
