Chicago SEO agency Design & Promote will share a variety of things you can do to enhance your video SEO strategy and ultimately increase your company's visibility.
#1 - Use engaging content.
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Using engaging content is one of the best ways to optimize your videos for Chicago SEO. You will get more likes, comments, and shares when you host good quality, relevant material. In order to engage your viewers, you first have to understand what it is that interests them the most. Only then can you create content that appeals to them.
#2 - Host your video in more than one place.
The second key to successful video SEO strategy is hosting your videos in more than one place. Not only should you host on your own site, but you should also host on YouTube as a first step. Once you have used both of these hosting platforms, you also want to embed the YouTube video in your website. Using all three platforms sets you up for the greatest success.
#3 - Encourage viewers to stay on your website longer.
Video SEO strategy is not just about getting viewers to your website. It is also about getting them to spend more time on your website. Videos are a great tool for getting users to stay on your site longer than they otherwise would. Research by Chicago SEO companies indicates that they are also helpful in persuading users to purchase your products or services.
#4 - Include links in your website.
Part of enhancing video SEO is including links to videos on your website. Search engines like Google look favorably on websites that have multiple links embedded in them. Since so many Americans prefer to watch content rather than read it, lots of marketers are using videos as a key part of their marketing efforts.
#5 - Do not include more than one video on each of your landing pages.
When it comes to optimizing your website’s video’s SEO, the rule is quality over quantity. Chicago SEO agency research shows it is more beneficial to host one video per landing page rather than multiple. This allows you to design the pages in such a way that they draw the users' attention to one place. Each page should also be optimized with quality text.
#6 - The first two days are the most crucial time period for SEO.
The most important time period for a video's SEO strategy is the first 48 hours after it is posted. This means you have to do everything in your power to build buzz and encourage views during that time frame. Post the link on Twitter, Facebook, Instagram, and any other social media channel you use. The more shares and comments you get, the better.
#7 - Utilize HTML templates.
One easy way to encourage views, comments, and shares for your videos is by using HTML templates instead of Flash templates. This makes the content compatible for more users on more devices, thus bettering your video SEO.
These are just a few of the ways to enhance search engine optimization for your video. Contact Chicago SEO agency Design & Promote to discuss more ways for you to optimize your business’ video SEO strategy.
Design & Promote is a Chicago SEO, internet marketing, and graphic design firm, providing a variety of services to customers worldwide. Our services include professional photography, search engine optimization, internet marketing, branding, website design, and more. Additionally, we host free seminars to teach businesses more about SEO.
