U.S. firms challenged to get intangibles on the books
The issue has become more important as the U.S. economy has moved more and more toward one dominated by intangible assets. According to Ocean Tomo, a Chicago specialist in valuing assets, 80 percent of the market value of the S&P 500 in 2010 could be attributed to intangible assets, up from 68 percent in 1995 and 32 percent in 1985.
