AdYapper announced this week that it had secured a $1 million funding round from prominent members of the entertainment industry including Hollywood producer Jack Giarraputo, the producing partner of Adam Sandler.
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Founded only 18 months ago, AdYapper is both a TechStars and 1871 alum and is now located at Lightbank, AdYapper specializes in producing data and analytics for marketing purposes. Their innovative Real-time Ad Viewability feature enables you to identify and eliminate ads you pay for, but are never seen. AdYapper's ad technology has enabled marketers to increase customer engagement by as much as 450 percent for the same spend.
This new funding round brings AdYapper to $2.2 million in funding total, the other coming from a seed investment from notable angels like David Cohen of TechStars in September 2013. AdYapper plans on using their new funds to expand into more markets and emerging media types.
Along with its new funding, AdYapper announced it had gained Media Rating Council (MRC) accreditation, which "validates that AdYapper’s technology and methodology is sound, consistent with the latest standards and in alignment with the industry,” said founder and CEO Elliot Hirsch. “Now, brands, ad networks, DSPs, publishers, and technology providers will be able to confidently bring viewability to their organizations."
