Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority. Don’t rely solely on industry best practices, but instead come up with your own. That being said, below is some interesting information for email marketers.
According research by GetResponse, a complete email marketing solution, emails have the highest open rates and click thru rates within the first hour of being delivered in the subscriber’s inbox. This is important because we know as marketers that the more people who see our email messages, the more will convert to paying customers.
The obvious next question is “How do I maximize that hour by choosing the right time to send it?” According to the infographic below, the top engagement times are 8 a.m to 10 a.m. and 3 p.m. to 4 p.m. Sending during these times could increase your open rate by as much as 6%.
That being said, there are other important questions to ask. “What are your competitors doing?” “What happens if everyone sends at 8 a.m. to 10 a.m.?” The research shows that 38.7% of all messages are sent between 6 a.m. and noon. If you want to reach your customers then maybe test out sending it in the afternoon before they head home for the day.