FamilyFINDS, a site dedicated to connecting affluent mom to companies that cater to them through valuable offers, has shifted to an annual subscription model. Previously, FamilyFINDS operated on a daily deals system not unlike Groupon and other flash sale companies. CEO Lindsay Cohen said they made the switch in order to better serve consumers and businesses.
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Moving forward, FamilyFINDS customers will pay an annual fee of $12, which will allow them to redeem any number of offers. Unlike the previous system, however, customers don’t pay for each individual offer, meaning they won’t lose money if they don’t redeem.
“The downsides of the previous model were plentiful, from being unprofitable for businesses, to consumers being totally fatigued because they were tired of purchasing deals today that they didn't use for months or forget they had,” Cohen says. Despite this, the benefit of exposing potential consumers to businesses and encouraging them to become customers is something Cohen didn’t want to lose. “In our new model we preserve this benefit, while also addressing the downfalls of the old model.”
Currently, FamilyFINDS operates in Chicago and Los Angeles, as well as serving national customers through e-commerce. By the end of Q1 2013, FamilyFINDS plans to expand into 20 new markets.
Visit FamilyFINDS' website and follow them on Twitter @FamilyFinds.
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