Three days ago, eMarketer.com posted an article containing findings from a recent survey by Emailvision, which investigated how well online marketers wordwidebelieved they were segmenting their customers and how well they were actuallysegmenting their customers. Here's the two sentance summary:
96.51% of marketers agreed it is beneficial to be able to send personalized, segmented emails to target customers, and more than half of them were confident they were doing so.
However:
only 39% of US email marketers segmented their audiences based on customer and revenue-centric data.
In other words, many of the companies who think they are communicating effectively with their clients are sending out relatively impersonal emails.
We’re not surprised.
The truth is for a long time, the technology that successful email marketers use at companies like Amazon and Wal-mart has been unavailable to the majority of email marketers working for smaller companies. These marketers have been stuck segmenting customers by mostly demographics and geography, which is simply not enough.
Why? Because more personalization is better. Plain and simple. Studies show that when customers are engaged at a more personal level, they respond positively.
With just a list of client emails, Simple Relevance technology gathers “revenue-centric data” including past purchases, interests, and buying behaviors. Ultimately, this allows any size company to send out more user-specific emails than ever before. It’s as close as you can come to personally drafting an individual email to each of your customers.
So for the 83.66% of online marketers who are looking to improve their email communications—we’ve got you covered.
