METRICS MATTER MORE THAN MOONSHOTS

Written by
Published on Aug. 23, 2014

                                  METRICS MATTER MORE THAN MOONSHOTS

 

Today, we have a much better and clearer view of where technology will take us over the next few years and how it will continue to significantly alter our lives. The primary focus – per my own personal crystal ball – will be on “efficacy” – products, services, systems, software and things that help us get other things done – more quickly and more economically. The overwhelming emphasis will be on saving us time, saving us money and making us more productive – these are the metrics that make for businesses that will consistently make their builders money as long as they continue to deliver the goods. Moonshots (literal or figurative) don’t really matter in the Midwest – concrete results do.

I realize that simply shutting down the spam-spewing email systems of the world would make us all more effective, but I don’t see that happening.  I also don’t expect to see many bionic anythings and I think we’ll also have to wait quite a while for social robots and other intelligent household helpers. In fact, I wouldn’t expect any dramatic advances or new “miracles” any time soon because the upcoming changes will most likely be both much more mundane and also tremendously more beneficial in ways that really matter to us.  The next several generations of high-tech advances won’t be about inventing new things - they will be about making the everyday objects we deal with in our day-to-day lives smarter, more responsive, and more helpful to us.

These developments will be driven by two (now fairly obvious) considerations: (1) every one of us is constantly connected to the Internet cloud by increasingly intelligent devices which will all compute; and (2) our basic expectations (which are forever growing and expanding) are that we will use these connected devices to provide us with what we need, when we need it, wherever we are, and without asking. This is the new world which we will come to call the Internet of Everything.

We’ll make smarter choices every day about a wide variety of things based on vast quantities of better information which will be available all of the time in the palm of our hands. And many of the basic decisions which are required will be made quickly and automatically for us by high-velocity computers living somewhere in the cloud based on the unimaginable quantities of data being generated by every action we take, every move that we make, every venue we enter, and the trails of digital exhaust that we will leave behind wherever we go.

               So what exactly are the kinds of things that we can reasonably expect to see today or in the near future? Things that will seem super cool tomorrow and which, by next year, we’ll all take completely for granted.

Here are 3 categories of intelligent device-driven interactions that will become everyday parts of our lives.

(1)    Who Are You Lookin’ At?      

The new Samsung phones turn off their screens when we aren’t looking at them. New photo apps won’t snap a picture if we’re not smiling. Others won’t take the shot until we signal them by making a fist. Our slabs and tabs are looking at us just as intently as we continue to study them.

(2)    Who Are You Talkin’ To?         

New cloud-connected pill bottles will remind us to take our medications and just how much of each prescription we should be taking. New haptic utensils and clothes will vibrate to remind us to slow down when we’re eating too fast and speed up when we’re walking too slowly.

(3)    What Are You Waitin’ For?    

Our phones (which we call mobile “trackers” that just happen to make calls) will alert merchants as we enter their stores to send us immediate, totally-personalized offers, specials and coupons on the way into the store when they’re useful instead of wasting paper and trees printing long receipts that never even make it out of the grocery bags once we leave.

There are many more examples and these are just brief glimpses of the future. Exciting, challenging, and constantly changing. Buckle up.

 

 

Hiring Now
Citadel
Fintech • Information Technology • Software • Financial Services • Big Data Analytics