Whether you want to DIY PR for your small business or simply enhance your knowledge of PR, this eBook walks you through a step-by-step process to public relations - what it is, how it works, why it works - and how it impacts your overall marketing, and business success.
Insider tips, secrets, workbook exercises and templates you can use to define and write a compelling news story that will attract media, investors and sales. As well as marketing strategy development, preparing your business for media attention, and how to prepare for interviews.
Based on a workshop, PR veteran and Cascade Communications Principal, Jennifer Fortney taught for five years to small business owners, entrepreneurs and startup founders, attendees paid 4x's as much to attend and receive the same inside information and "how to" as you will from this concise and easy to follow book.
The book is short and to the point with the intention of getting you thinking about your brand story and how to tell it to media, as well as its impact on all of your marketing.
Overview – What You Will Learn
(A combination of learning and exercises to help get you on the right track)
* What is PR, how and why it works
* Differentiating from competition
* Defining your audience
* Find your story
* Writing your story
* Distribution and media relations
* Handling interviews
* Creating strategy
* PR ideas
* Social media
* Crisis Communications
* Marketing communications – how it all fits together
* Preparing your business for success
* DIY or hire a pro?
To purchase the book, visit www.CascadeComms.com
