<p><span style="color: rgb(51, 51, 51); font-family: 'helvetica neue', arial, helvetica, freesans, 'liberation sans', 'numbus sans l', sans-serif; font-size: 14.44444465637207px; line-height: 23.33333396911621px;">CentUp encourages us all to donate to content creators and charities at the click of a button.&nbsp;</span></p><p><span style="color: rgb(51, 51, 51); font-family: 'helvetica neue', arial, helvetica, freesans, 'liberation sans', 'numbus sans l', sans-serif; font-size: 14px; line-height: 1.5;">CentUp is a mechanism that creates a new revenue stream for those who share content. It's not about paywalls or advertising, it's about turning publishers into conduits for charity and rewarding only the best content.</span></p><p>&nbsp;</p><p style="margin-top: 0px; margin-right: 0px; margin-left: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; color: rgb(51, 51, 51); overflow: hidden; font-family: 'helvetica neue', arial, helvetica, freesans, 'liberation sans', 'numbus sans l', sans-serif; margin-bottom: 10px !important; font-size: 14px !important; line-height: 1.5 !important;">Micropayments are just a start to changing the reality of content creator compensation (or lack of it). Reducing the increments of payments and increasing the frequency is where the industry needs to move because the opposite (more traditional paywalls) have failed to lure mass adoption. Not only will smaller individual payments help increase the overall level of giving, it will likely improve the quality of all online content since only the most captivating articles, videos, etc will receive compensation. Our take is that adding a giving component to the entire system will help amplify the amounts given and received.</p><p style="margin-top: 0px; margin-right: 0px; margin-left: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; color: rgb(51, 51, 51); overflow: hidden; font-family: 'helvetica neue', arial, helvetica, freesans, 'liberation sans', 'numbus sans l', sans-serif; margin-bottom: 10px !important; font-size: 14px !important; line-height: 1.5 !important;">&nbsp;</p><p style="margin-top: 0px; margin-right: 0px; margin-left: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; color: rgb(51, 51, 51); overflow: hidden; font-family: 'helvetica neue', arial, helvetica, freesans, 'liberation sans', 'numbus sans l', sans-serif; margin-bottom: 10px !important; font-size: 14px !important; line-height: 1.5 !important;"><span style="line-height: 23.328125px;">Help make the internet a better place.</span></p>