<p>The goal of real time customer engagement based on events has not been fully realized by companies. &nbsp;This has inhibited companies from implementing next generation solutions for offer optimization, customer service and omnichannel strategies.</p><p>The challenge has been that the required software capabilities (data virtualization, predictive analytics and real time decisions) have all been solved piecemeal and typically with partial functionality - e.g., it is a great complex event processing software but it can't do offer optimization. &nbsp;This has resulted in heavy reliance on internal company IT resources to develop custom middleware leading to</p><ul><li>Large capital investment</li><li>Long project timelines and delays</li><li>Initiatives with limited scope.</li></ul><p>Entrigna has developed the first robust, end to end real time decisions software that encapsulates all necessary functionality within a single product. &nbsp;This has eliminated the need for custom middleware implementations leading to implementation of real time decision capabilities faster, cheaper and with more functionality. &nbsp;</p><p>The features of our proprietary software features include:</p><ul><li>Robust data virtualization capabilities</li><li>Real time Big Data processing capabilities</li><li>Multiple decision frameworks built in (e.g., optimization, event processing, rules engine, machine learning, artificial intelligence, classification)</li><li>Decision frameworks can be used seamlessly either in parallel or in series</li><li>Robust capabilities to integrate the "decision" back into business operations.</li></ul><p>&nbsp;</p>