ItemMaster creates and organizes product content for the $800B CPG food & beverage industry and fuels today's data driven retail marketplace -- online, in-store, mobile and everywhere a company or consumer may need product information. We are a Software as a Service company providing a platform for manufacturers and retailers to create, manage, expand and deliver product content, which provides market defining visibility, control and insight to our clients. Our Brand Activation™ platform provides product content as structured records and is used by e-grocers like Peapod and Instacart, mobile apps like Freshub and retailers like Walmart, Stop & Shop and Giant-Eagle. Our initial market is US Grocery but our mission is to collect, structure and make available all the world's product information and our vision is our motto - Every Brand. Everywhere.