Passion. That’s Who We Are. Pricing. That’s What We Do. When the three founders of Pricefx came together to re-imagine pricing software, there were two things they committed to – being a people-centric organization and using passion to create the best pricing software in the world. The result is a pricing platform born of the synergy of these values. A software that is fast to implement, flexible as you grow and friendly to use, so you can concentrate on the things you are truly passionate about.