B2B buying patterns are shifting from word-of-mouth references in making purchasing decisions to trusted sources of reputation online. In response, B2B SMB’s need to 1) get authentic customer accolades, 2) build a trustworthy online presence, and 3) leverage these accolades in digital media. Reputada is the best way for B2B businesses to acquire authentic customer accolades and leverage them to build online reputation. Reputada is a Lisle Tech incubated startup. Backed by twenty plus years of experience in building deep-technology products, Reputada is our latest venture. Our cohesive team of entrepreneurs have built multiple startups each achieving liquidity either through IPO or acquisition. Our latest venture, Athena Security, Inc., was acquired by SolarWinds Inc. (NYSE:SWI) in 2012.