Sofie

Each year there 200 billion beauty-related content views on YouTube, and over 300 billion across social media. Privacy laws are changing the ad game, with third party cookies gone in 2023. As the face of e-commerce changes Sofie is building the new virtual hub for all things beauty. Since kickoff in March Sofie has already built a database of over 50,000 products with live data feeds from Sephora, Ulta, Charlotte Tilbury, Chanel, and more. Users can find product duplicates (highly similar products across brands and price points) and learn their perfect shade matches. Additionally, they can instantly shop videos on social by purchasing products from across the internet all in one shopping cart, and all without leaving Sofie.