This 2-day advanced workshop covers human-centered design strategies based on the psychology and neuroscience of user emotion, cognition, and behavior.

Through a combination of modules and hands-on exercises, participants deepen their understanding of what emotions are, and how they operate, with a focus on deepening their ability to build empathetic and engaging technologies.  

The modules cover essential lessons in the science of user cognition and emotion, with practical lessons on crafting motivating communications, handling stress, managing users' willpower, and using emotional design to boost engagement, conversions and loyalty.