Design Strategy & Design in Customer Experience
Nov 14
Title: Design Strategy
Date: November 14, 2019
Time: 9:00am - 5:00pm
Where: Catalyst Ranch, 656 W Randolph Street #3W, Chicago, IL 60661
Contact #: +1 (773) 614 3469
Price: $750
link: https://www.eventbrite.com/e/grow-design-leadership-course-design-strategy-tickets-69961949073
Grow, the professional education division of world-leading design leadership and management consultancy firm PARK will be offering two days of Design Leadership programming, November 14th & 15th, in Chicago.
On November 14th, Design Strategy, the mother of all design management activities, will be covered. A design strategy is a high-level plan to achieve design goals within a certain business context, and it helps to achieve overarching business goals, helps align peer strategies, and - most importantly - helps to make the right choices in terms of resources and capabilities.
- Learn how to manage the many different components of design strategy
- Learn how to better connect business strategy with design strategy
- Apply our Design Strategy Compass on-site, to further develop your skills in developing & implementing design strategy
- Takeaways include the Design Strategy Compass with one year of access to online program materials
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Title: Design in Customer Experience
Date: November 15, 2019
Time: 9:00am - 5:00pm
Where: Catalyst Ranch, 656 W Randolph Street #3W, Chicago, IL 60661
Contact #: +1 (773) 614 3469
Price: $750
Grow, the professional education division of world-leading design leadership and management consultancy firm PARK will be offering two days of Design Leadership programming, November 14th & 15th, in Chicago.
On November 15th, we'll dive into Design In Customer Experience. Companies can no longer stand out through manufacturing strength, distribution power or information mastery, we must embrace customer experience if we want to obtain a competitive edge in the marketplace today. In order to build a great experience, all functions that contribute to it need to be carefully aligned, and design will need to take on different moments in the process while continually aligning with other functions. This is the job of a design manager. He/she needs to leverage the unique capabilities of design and accordingly take a leading or supporting role in doing so. Learn to:
- Learn how Design plays a role (or not) in the total Customer Experience
- Learn how to inspire and influence stakeholders across your organization
- Apply our CX Model on site, specifically for your organization
- Take aways includes the Customer Experience Arena & checklist with one year access to online program materials
Do you think you can take this on? You could use my address, [email protected] to set up accounts if you want, or have that as the contact email.
