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[ibimage==25295==Small==none==self==ibimage_align-right]Here's your daily dose of obvious data: The majority of Americans have smartphones and they're increasingly becoming the dominant device in people's lives.
Because of this, brands are continuously searching for creative ways to engage with customers and fans in the mobile and social world. Texts, tweets, status updates, photos and even some professionally produced videos are commonplace in attempting to garner consumer attention. But brands are yet to scratch the surface when it comes to connecting through user generated-video.
Why is this? Two reasons:
- Video Sharing videos is complicated. To the technically-challenged, it's intimidating. To the tech-savvy, it takes too many steps. Combined, these factors have led to underwhelming results for brands attempting to engage via user-generated video.
- Videos end up scattered and lack the benefits of a controlled consolidation. A brand could have 500 fans share videos about them, but those videos will be scattered across personal YouTube/Vine/Facebook/etc video channels. Meaning, there's no central location that showcases this content and fosters valuable engagement, insights and outcomes.
We've launched SparkReel to solve for all of the above.
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SparkReel is the key to unlocking user-generated video content. Its platform builds user-generated video sharing communities into a brand's website or Facebook page and makes video sharing ridiculously easy for anyone. Since SparkReel is a video platform, there's no better way to understand it than to watch a short video, of course!
SparkReel's patent pending Video Crowdsourcing Engine is powered by 3 things: Simplicity, Community and Engagement.
- Simplicity: An easy way for anyone to share videos, no matter where the videos live (phone, desktop, cloud, YouTube) or how they prefer to share. SparkReel's app-free, 1-step mobile video sharing process works on any smartphone and minimizes the time it takes to share.
- Community: The Video "Reel" is a vibrant brand community for all shared videos to live. They can reside on Facebook, a website, a blog, a mobile app, or all of the above!
- Engagement: Interactivity amongst the brand and its fans that keeps them coming back and drives valuable consumer insights and outcomes.
SparkReel will maximize audience participation, give brands control of the content & experience, and drive business results. All with user generated video!
Since launching, SparkReel has powered user generated video efforts for Men's Fitness Magazine, Keystone Mountain Ski Resort, Muscle & Fitness Magazine, Microsoft BizSpark, Wayin, Verizon for Iron Man 3, and many more!
We're proud to be a Chicago startup and are excited to partner and network with other local companies.
