SeedCon Fast-Pitch Entry: WhyDeliver

Shreyas Gosalia

File 20150


Currently, local merchants who depend on foot traffic are unable to capture all potential sales, as they require customers to come to the store to purchase their goods. Professional drivers have down time in which they are looking for opportunities to earn additional income. Local consumers are looking for a convenient method to bring locally purchased items directly to their door with little to no effort on their part.


WhyDeliver is a locally crowd-sourced delivery platform that allows consumers the convenience to have nearly anything purchased from local merchants delivered directly to them in a matter of hours. In doing so, WhyDeliver helps merchants access the untapped market of local buyers to gain incremental sales.




The team at the present time is composed of two individuals: Jimmy Odom and Shreyas Gosalia. Shreyas has a business background in marketing, finance, and entrepreneurship. He has previously launched and consulted ventures, was selected for a myriad of entrepreneurship programs, and currently works in digital marketing. Jimmy has an entrepreneurial background and is an alumni of The Starter League, where he studied web development. Having met through this year's previous Chicago Startup Weekend, Jimmy and Shreyas, along with their teammates, took home the Performics Most Innovative Company Award. Now on the heels of winning the award for their venture, RatingsKick, Jimmy and Shreyas have partnered up again to tackle same day delivery.


About SeedCon: Hosted by the Entrepreneurship & Venture Capital student group and the Polsky Center for Entrepreneurship at Chicago Booth, SeedCon brings together leaders and innovators from the entrepreneurship and venture capital world to explore the most exciting and disruptive trends in the industry. For more information, visit


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Tracy Lucas
Way to go Jimmy! Lovin' it!
Rashad Abdul-Salaam
I like this concept, and particularly in light of YourMechanic's win at TechCrunch Disrupt recently, I definitely foresee a growing trend of web businesses creating delivery services for all sorts of brick-and-mortar SMBs - the idea essentially being "I used to have to come to your service, but now your service can come to me." Or, "Uber Delivery for X" Cherry is another one, that does this for car washes, and I personally was musing on how this business concept could work for personal grooming/pampering services like "in-home mani/pedi/massage delivery" for group events like bachelorette parties. That said, I feel like this is one of those web-meets-local businesses concepts that's probably being grown in other densely-populated urban markets like San Fran, New York, LA, etc. I'm sure you guys are also aware of YC company InstaCart, which is trying to do rapid same-day delivery of groceries, but I'm sure they want to expand to other goods as well, and I've heard "same-day Amazon" thrown around a lot in reference to them. All in all, I like the idea, and I think it has legs and will prove competitive vs. other dense cities. I feel like the immediate issues will be 1) keeping the cost of acquiring and maintaining delivery personnel down, and 2) finding a particular service vertical where there's product-market fit, and the business and get some good traction before scaling. Otherwise, good luck to you guys, I definitely want to stay abreast of your progress.
Jimmy Odom
Rashad, I believe that you are very correct in many of your points. I was inspired to see the overall reception of Your Mechanic during TCSF. I felt that it spoke towards a greater social acceptance for such crowd sourced opportunities. Regarding the mentioning of similar models being attempted in other cities, I believe you are correct in your assumptions. However, we believe there are a few components which none of our potential competitors have begun to address, which may provide us a healthy competitive advantage. It is very encouraging that thus far those merchants whom we've spoken with have received our initial concepts with open arms and are excited to be early adopters. Lastly your thoughts regarding costs and acquisitions are ours as well, and I'm confident that over the coming weeks we will work hand and hand with our partners in order to establish a perfectly balanced price point.
Stella Fayman
how is this different than taskrabbit?
Jimmy Odom
Hey Stella, If I were to add one more thing. WhyDeliver isn't looking to become another service for the, "I need you to take my dog for a walk", or the "Can you pick up my dry cleaning" crowd; there are enough of those to service our communities for years to come. We made a conscious decision to completely differentiate ourselves from those services. Our desire is to build an infrastructure which allows local merchants to have a fighting chance at that growing multi-bilion dollar ecommerce market. The way we see it, most consumers who order products online, simply don't shop local because the option isn't there. If I live in Logan Square and I spend $350 a year from shopping online, my local community doesn't benefit when I go through Amazon or the various other online retailers. With WhyDeliver we aim to change that dynamic.
Shreyas Gosalia
Great question, Stella. WhyDeliver is focused on bringing Amazon down to a local level. We want to help local economies thrive by sourcing consumer purchases from local businesses and provide consumers a more convenient method to receive these purchases.

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