Chicago musicians as The Byrds say:
So you want to be a rock and roll star?
Then listen now to what I say.
Just get an electric guitar
Then take some time
And learn how to play.
Every musician starts somewhere, usually playing music with some friends. Next thing you know someone suggests you form a band with dreams of playing to stadiums or clubs full of fans. It is that last word, "fans" that makes you into a rock and roll star. While The Byrds teach you the music side, Techlife has four simple tools for the self promotion side of the budding rock star in you.
It seems today that a new group pops out of nowhere and then before you know it even your mom is telling you about them. It starts because everyone who's anyone gets their microphone, guitar, Facebook Fan Page and YouTube Channel. It almost seems silly for The Byrds to include the first two, but just as silly for Techlife to not include the last two. These two are the cornerstone of today's self-promotion movement. Direct access to your fans on a Fan Page and great music shared via YouTube are the staples of a rock star. Fans get to see and hear you, both performing music and behind the scenes of the creative process. Welcome to the life, you are a budding rock star.
Your YouTube Channel is gaining some momentum, at least your mom checks it out. But it isn't fast enough. What you need is more exposure and the best way is simply to let fans easily listen to your music. Bandcamp is a great service for helping musicians set up simple sites with songs, albums, album art, lyrics, liner notes all in digital format. It lets the artist keep full control over their music including even selling it. Though early on give it away to fans as they will share it with more people. Bandcamp like YouTube Channels and Facebook Fan Pages let you track your fans too, seeing stats on what they like and what they love. Bandcamp also plugs right into your Facebook Fan Page making it easy for fans to see new music from you.
All this exposure and the hottest club in town calls you to play Saturday night. Then you wake up with a little drool on the side of your face. A more likely route is your visiting local venues who have open mic nights or small bars or other places that encourage live music or might consider it. Talk to the manager, have them hear your music see your fanbase and if you are lucky get a chance on a Tuesday night. This is it, your first gig. Obviously sharing the gig is key. Sure Facebook Events lets you invite fans of your Fan Page, but a little bit more exposure using Songkick and their artist tool Tourbox allows you to seed your tour date (just one right now) to Facebook, SoundCloud, Bandcamp, Foursquare, Spotify, and of course your Songkick artist page.
As a bonus tool, consider crowd sourcing your first studio album. This is how all the indie bands do it these days. They reach out to their fans and use a site like Indiegogo or Kickstarter to entice their fans to help share the cost of making the first album and give them great rewards for like good seats, sitting in a studio session and even guitar lessons. (Techlife has used Indiegogo to run a camaign and supported a few cool Kickstarter efforts.) It takes creativity and work but it is another way to connect with fans.
Having all these tools makes you look like a rock star. Now comes the easy parts; put out good music and a great show and the fans will follow.
