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Dough Inc., the entity that encompasses financial trading network tastytrade and financial engagement platform dough.com, announced a $25 million round today. Tastytrade and dough will use this capital from Technology Crossover Ventures to add tech and dev staff and to scale internationally.
“Our roadmap takes us to Singapore and Canada as a start, working towards expanding programming, and building a new suite of financial tools to reach a broad demographic that is eager to increase its financial literacy and embrace our style of investing,” dough co-CEO Kristi Ross said in a statement.
Ross is a part of a team of financial trading gurus, which includes co-CEO Tom Sosnoff and CTO Linwood Ma, that started options trading platform thinkorswim in 1999 and tastytrade in 2011. By launching dough earlier this year, Sosnoff said “the band is back together” once again.
Over the years Ross, Sosnoff, Ma and their team have developed impressive, ground-breaking trading technology. Thinkorswim pioneered the online options market with single-click trading functionality and tastytrade is now the fastest-growing digital financial content provider with eight hours of original, live programming each weekday.
Dough, the team’s latest venture, is also setting ambitious goals by aiming to educate millennials in new ways with interactive video lessons and real-time strategy sessions on trading. Sosnoff said earlier this year that he hopes to have a million users on dough by the end of 2015.
“We think the big challenge is to deliver a completely different message than traditional financial media has delivered in the past,” Ross told Fortune in May. “We’re creating a path for the younger demographics that want to invest with very little capital and are doing it with mobile and visual approach. The challenge is providing information at the college and university level to build financial literacy around the market. So when students head into the world, they can feel empowered and ready to make better investment decisions.”
