There is a line between telling the story and stretching the truth in your end of month reporting to clients. Having more time to present the truth, the learning, and the path forward is one way not to cross it.
Providing strategic insight and recommendations doesn't have to be a process done in time-consuming yearly activities when the alternative is your team learning and making adjustments in shorter intervals. Based on what you're learning from the KPIs you're tracking your team can build a case for new experiments even big shifts. And if you see any capability shortfalls looming your team has time to get those ready so that when you make recommendations, you can also execute on them.
We're seeing all manner of companies adding digital marketing services from SEM, SEO, to Paid Social to their offering. For most some level of automation and API integration is required. Automation and business processes that are aligned to achieve goals and objectives are your keys to creating more time.
TangoCode helps agencies and companies selling digital marketing a way to automate reporting as well as other areas of getting jobs done from placing campaigns to optimizing workflows.
We always start with Strategy first and never start software development work without it even if it means the best choice is to buy an 'off the shelf product', build internally, or neither. Technology is only a means to an end and a way to consistently achieve both your internal objectives as well as the goals your clients demand.
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