The Performics Analytics & Technology Team is responsible for driving client performance by combining insights and strategic thinking across client engagements. As an analyst, you have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of data driven insights. Specifically:
- Deliver client and internal solutions through quantitative analysis in line with industry best practices
- Execute analytics projects in coordination with the analytic team lead and partners across the agency
- Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis
- Contribute to innovation within digital marketing and analytics within the agency and industry
Role Objectives:
Client Responsibilities
- Deliver various analytics projects including Budgeting and scenario planning, test design, campaign management and advanced report production
- Analyze online marketing data to provide insights into performance of client marketing campaigns and identify opportunities for improvement
Practice Development
- Identify and evaluate new concepts and technologies; contribute in building business case and defining success metrics / milestones
Minimum Qualifications:
- 1-2 years of experience in interactive marketing, business consulting using data and information to drive marketing recommendations
- Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus
- Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content
- Knowledge of SPSS, SAS, R, Python (or other statistical analysis and data mining packages)
- Solid understanding in multivariate testing and statistical analysis
- Knowledge of leading web analytics platforms such as Adobe Analytics and Google Analytics
- Proficient in Excel, Word, PowerPoint, MS Access, experience with VBA a plus
- Experience with business intelligence platforms such as QlikView or Tableau a plus
- Possession of excellent written, oral communication and presentation skills
- Detail oriented, quick learner and able to balance multiple tasks
- Partner with account teams on key accounts to develop key client and vertical specific insights using primary and secondary data
- Maintain good relationships with clients and business partners to support best-in-class data driven marketing strategies
- Participates independently in weekly / monthly client calls
About Performics:
Are you ready to re-invent digital marketing? At Performics, we’re accelerating the great missions of our clients—brands like Allstate, Toyota, Verizon, American Express and Kohl’s—in the ever-evolving world of search engine marketing, display media, social media and affiliate marketing.
If you’re ready to move at the speed of Google, Facebook, and Twitter, have an entrepreneurial spirit, and get excited about finding smarter ways to do things, we’d love to meet you. We’ll give you the tools, support, and freedom to lead, innovate and grow. In fact, Advertising Age, Crain's and Tribune have named Performics a "Best Place to Work," and Forrester Research dubbed us one of 2012's "Top Digital Agencies." We hire exceptional people for our global headquarters in Chicago and U.S. locations in Atlanta, Los Angeles, New York, Seattle, and San Francisco. Our international presence spans 31 markets (and growing) including regional hubs in London and Singapore.