Leadership

• You are expected to gain the confidence of the brand team and your client. Actively listening and providing timely, accurate information to everyone.
• You are a mentor to the Assistant Planners. Motivate, train and provide meaningful feedback to them.
• Assume complete ownership for your responsibilities.
• Competently manage the workflow and progress of the media plans. Delegating information gathering and analyses to print buyers and interns as appropriate. Know when to delegate and when not to.

Business Character

• Maintain a positive attitude in the face of a constantly changing environment.
• Be a problem solver.
• Be professional in all communications both inside the agency and with the client.

Strategic Thinking

• Actively contribute to the planning process, contributing ideas to attain a clear strategy to the plan, which supports the brand essence, and the client’s business goals.
• Organize and communicate your thoughts in a logical, concise and consistent manner.

Creativity

• Be looking beyond the quantitative whenever possible.
• Be aware of new modes of communicating the client’s message and bring those ideas to the team.

Teamwork

• Facilitate a productive work environment. Make sure your work style motivates the team.
• Recognize, respect and address differing opinions. Solicit ideas.
• Be sure you take responsibility for bringing closure to any issues or recommendations.
• Takes strategic direction from senior media employees in order to generate high-quality plans.
• Keep your Planning Supervisor in the loop.
• Maintain a sense of humor. Remain enthusiastic in the face of setbacks. Display passion and energy for the challenges you face.