Associate Director of Product Marketing
Unique opportunity with a mobile marketing technology leader (SaaS)
We help marketers unlock new revenue by arming them with the technology and expertise they need to succeed in mobile marketing. Catapult, our mobile engagement platform, enables marketers to easily manage all mobile communication channels including text messaging, push notifications, Apple Wallet, Android Pay and mobile web campaigns — all through a single interface. Vibes has delivered more than five billion mobile experiences on behalf of customers that include Chiptole, Gap, Old Navy, Home Depot, Pet Smart, Foot Locker and Allstate, and is recognized as one of only four Tier 1 aggregators by the The Common Short Code Administration (CSCA). To learn more about Vibes, visit www.vibes.com.
We are currently seeking a Associate Director of Product Marketing to support and execute Vibes’ product marketing and drive the success of existing products and future innovations. The selected candidate will be a product marketer who is well versed in B2B marketing best practices and has experience working in an agile development and/or a SaaS or cloud environment. This position is located in downtown Chicago at 300 W. Adams Street and reports to the Director of Marketing.
Responsibilities:
- Collaborate with product team on strategic decision-making on product roadmap, pricing and market expansion priorities
- Own product messaging, positioning, and all launch activities including internal training
- Lead market and competitive research efforts and analyses and develop related positioning
- Develop messaging for product value proposition and deliver best-of-breed sales and marketing materials, including sales presentations, sell sheets, demos, etc.
- Translate technical product capabilities into value propositions written to pique interest across a variety of buyer personas and stages of the purchase lifecycle
- Establish, maintain and leverage partnerships with Engineering, Product Management, Customer Success, and Sales to drive internal and external readiness for adoption and in-market success for new products
- Shape product marketing messaging & materials specific to specific audiences
- Identify opportunities to illuminate products and services through case studies
- Help to develop product positioning and messaging that differentiates Vibes’ products in the market
- Plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Develop standardized sales presentations, proposals, scripts, etc.
Requirements & Qualifications:
- 10-12 years experience in product marketing, including 3-5 years in digital and/or mobile, preferably SaaS or cloud
- Command of best practices across marketing, product strategy and positioning
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and clients
- Strong organizational skills and experience balancing longer term goals and projects against day-to-day requests
- Understanding of sales, marketing, and development processes
- Extraordinary team player and ability to thrive in a fast-paced, high-growth, entrepreneurial environment where quality, innovation, speed of decision-making and execution are critical to organizational success.
- Bachelor’s Degree required
Our Core Values:
- Respect, Honesty, and Integrity for All Stakeholders
- Always be Learning
- Relentless Focus on the Customer
- Never be Satisfied
- Create Value
- Seek Accountability and Ownership
Vibes is an equal opportunity employer that encourages and fosters diversity in the workplace. We offer a career building experience in a fast paced organization and industry.
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