Audience Acquisition Manager
With nearly one million educational videos powered by our proprietary relevance engine, our desktop site and mobile apps (5-star rated for iOS and Android) offer the ideal environment to learn about everything from space to animals to history.
We’re looking for an Audience Acquisition Manager to help grow our audience through organic and paid marketing campaigns. You’ll be responsible for creating, executing, and optimizing marketing programs across social media, search, and third-party partnerships to connect with new users who are interested in learning as a lifestyle. In addition, you’ll work with cross-functional teams to support content, product, and sales initiatives to connect with appropriate audiences.
This is a great opportunity for someone looking to gain a wide variety of experience with a rapidly growing tech startup. The role will work alongside an already established content, design, engineering, and partnerships team and enjoy mentorship under more senior creative, tech, and business roles. To be successful in this role, it’s important you’re excited about what we do—making people smarter every day!
Responsibilities:
- Develop the strategy for acquisition marketing campaigns in order to meet or exceed business goals
- Autonomously own marketing campaigns from end to end – manage targeting and segmentation, messaging, content and design, planning, testing, build and execution as well as reporting on campaign results
- Manage marketing budgets
- Research and develop partnerships with relevant third parties, extending Curiosity’s reach to new audiences
- Develop and maintain productive relationships with internal Content, Product, and Partnerships teams
Desired Experience:
- Bachelor’s degree in marketing, communications, business, or journalism
- 3+ years of proven experience with acquisition or subscriber growth marketing. Should be able to provide specific examples of acquiring and retaining users for a service
- In-depth experience with Google Analytics, Facebook Business, AdWords; social media platforms, monitoring and scheduling tools; paid acquisition platforms; content management systems
- Strong analytical and quantitative skills, ability to use data to develop and measure campaigns, underpinned by strong Microsoft Office skills, particularly Excel
- Keen attention to detail
- Comfortable working in a fast-paced environment under tight deadlines
- Energetic team player who is eager to help a young business grow
To Apply:
Please email [email protected] attn: Andy O'Dekirk with your resume and cover letter. IMPORTANT: in your cover letter, please respond to these three questions:
-Why are you interested in working for Curiosity?
-Spend some time on our site, app, and social pages. What do you think about it?
-What makes you curious?