Content Marketing Manager
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Are you a self-starter? Do you want to work where you can make an immediate impact? Civis Analytics is looking for a Content Marketing Manager to join our team!
Civis Analytics was born on the campaign trail, with CEO Dan Wagner and our founding members spearheading the 2012 Obama for America analytics team. Since then, our DC and Chicago teams have been building software and growing rapidly among a steadily developing client base in education, energy, government, healthcare, media, nonprofits, and politics. It’s our mission to empower organizations to find truth and guide actions that will change their world for the better.
Civis Analytics is seeking an experienced content marketer to join its marketing team. In this position, you will be responsible for developing and executing a clearly defined content marketing strategy that increases brand equity and online awareness through storytelling. This position is responsible for evaluating, planning, organizing, managing content creation in an effort to achieve corporate objectives while ensuring delivery of engaging, valuable and relevant content across all mediums. This position will report to our Director of Communications.
Civis Analytics has opportunities for applicants who are seasoned professionals, brilliant newcomers, and anywhere in between. We are looking for detail-oriented individuals from diverse backgrounds with demonstrated quantitative and problem-solving skills. We value creativity, hard work and on-the-job-excellence and offer competitive compensation and benefits packages. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States.
To learn more about our culture, check out Civis Analytics on The Muse!
Responsibilities - Develop and manage content marketing strategy across our corporate website, programs and channels, in a way that drives engagement and brand awareness
- Execute the content strategy by overseeing the editorial process and development, as well as publishing and measuring performance of content in market
- Develop engaging, valuable and relevant content programs that are targeted toward key prospect and customer segments and business goals
- Manage content production from ideation to distribution
- Collaborate internally across the organization to ensure maximum reach and engagement around business goals
- Evaluate and make recommendations regarding the use of content to create audience engagement including social media channels, websites, blogs, media-sharing and other avenues as appropriate
- Measure and report on the success of content marketing activities
- Develop benchmark criteria to measure the effectiveness of content marketing programs
- Strong expertise in content marketing best practices and trends, including blog and other social channels
- Understanding of interactive marketing (mobile, video and other digital mediums)
- Excellent written and verbal communication skills including the ability to translate key messages into channel appropriate communications
- Strong project management skills including the ability to manage multiple, competing priorities
- Self-starter with strong problem solving and interpersonal skills
- Marketing and communications professional with a passion for content marketing
- Proficiency in the latest creative applications, tools and technology
- Experience with site reporting tools, such as Google Analytics
- 3-5 years experience in Content Marketing
- BA/BS required
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