Digital Marketing Associate - Paid Search
Grubhub is the nation's leading online and mobile food ordering company, dedicated to connecting hungry diners with their favorite local restaurants. The people who work at Grubhub are our company's greatest asset; each person at Grubhub plays an integral part in building tools and technology that help restaurants succeed, and in cooking up fresh new ways to delight our diners.
The company’s online and mobile ordering platforms allow diners to order directly from more than 55,000 takeout restaurants in over 1,100 U.S. cities and London. The Grubhub portfolio of brands includes Grubhub, Seamless, AllMenus, and MenuPages.
We want you to enjoy where you work, who you work with and what you work on. At Grubhub, you can order your cake and eat it too!
About the Opportunity:
As the Paid Search Associate, you’ll play a key role in growing and shaping the strategic direction of Grubhub’s paid search program. In applying for this position you should be comfortable with proactively performing optimizations and analyzing reports to identify areas of opportunity. We are looking for someone who is excited to bring new ideas, take risks and re-think existing approaches to this channel. At Grubhub, we are always innovating our methods to take SEM to the next performance level and this role plays an integral part in that process.
Some Challenges You’ll Tackle
- Perform day to day optimization efforts to meet campaign objectives, including but not limited to: keyword expansion efforts, ad copy creation & testing, bidding updates and landing page testing
- Daily/weekly/quarterly budget management
- Ensure paid search campaigns adhere to best practices and troubleshoot any problems
- Proactively identify areas of opportunity and take action to improve our paid search program
- Play a key role in executing paid search tests and reporting insights to senior leadership
- Work collaboratively with the Manager to translate strategic vision into tactical solutions and results
- Analyzing reports to uncover data trends and translate the data into actionable recommendations
- Help influence strategic recommendations for our entire paid search program
- Assist in: brainstorming, executing, and reporting on experiments
- Leverage 3rd party bid management tools to improve effectiveness of our bidding strategy and operational efficiency
- Perform competitive research and stay up to date on the latest search trends
- Review and analyze reports to ensure campaign goals are achieved
- Foster relationships with search engine teams to ensure participation in betas relevant to our business
- 2+ years experience hands on management of multi-million dollar paid search accounts
- Experience in ecommerce or online retail is preferred
- Advanced user capability in Excel
- A proven track record executing paid search optimizations and accurately reporting results
- Previous experience utilizing Google Analytics
- Experience with SQL
- Proficiency with 3rd party campaign management tools like Kenshoo, Marin, Adobe Media Optimizer
- Strong communication skills- ability to clearly communicate results, key learning, areas of opportunities for SEM program
- Bachelor's degree in marketing, economics, statistics or other related field
Got these, too? Even better:
- Experience writing Google AdWords scripts
- Experience managing paid social ad efforts on Facebook / Instagram
- Google AdWords Certification
- Experience using feed management tools
- Familiar building and interpreting cohort analysis
- Experience managing local SEM programs is preferred
- Familiar with building Tableau reports
Why apply? Perks!:
- Unlimited paid vacation days. Choose how your time is spent.
- Never go hungry! We provide weekly GrubHub/Seamless credit.
- Regular in-office social events, including happy hours, wine tastings, karaoke, bingo with prizes and more.
- Company-Wide initiatives encouraging innovation, continuous learning and cross-department connections.
We deliver favorites every day. Join us as we move eating forward.
Grubhub is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The EEO is the Law poster is available here: DOL Poster. If you are applying for a job in the U.S. and need a reasonable accommodation for any part of the employment process, please send an e-mail to [email protected] and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.