Vintage 78 LLC is a private equity backed venture that was created to launch a wine line by celebrity chef Fabio Viviani (http://fabiovivianiwines.com). Our company culture is fast paced, energetic and entrepreneurial.

We are seeking ecperienced digital marketing professionals who have a passion for growing brands. Applicants must already have extensive digital marketing experience and an ability to supervise junior staff.

Roles & Responsibilities:

· Establish brand guidelines and provide direction to marketing team, internal partners and outside agencies.

· Originate and execute social media campaigns with a focus on customer conversion and ROI.

· Manage e-commerce storefront and oversee customer service.

· Contribute to a positive customer shopping experience by developing, planning and executing in-store and online demonstrations, classes and programs.

· Develop positioning strategy. Track consumer and competitive environment trends.  

· Oversight of junior marketing associate.

· Create maximum engagement across all digital consumer touch points for specific campaigns.

· Oversee and expand social media and digital channels to grow revenue and awareness.

· Plan and execute various digital display, SEO/SEM, social, email, push, and mobile display advertising campaigns.

· Brainstorm new and creative growth strategies and campaign ideas to elevate brand awareness and drive sales.

Minimum Requirements:

· 2+ years of experience in integrated digital marketing. Wine industry experience is a plus but not   a requirement.  Consumer product marketing experience is a requirement.

· Experience in marketing strategy/plan development, retail marketing, traditional media, sponsorship management and promotion, consumer research, and promotional analysis.

· Exceptional knowledge of digital trends and social media technologies pertinent to driving digital audience growth and engagement (e.g. split testing, dark posts, CPC optimization, retargeting, etc.). Ability to spin up landing pages for A/B testing is a big plus.

· High academic credentials.

· Cell phone and laptop.

Compensation:

· Based on experience.