Digital Marketing Manager
With a career at GrubHub you can order your cake and eat it, too!
Eager to work at one of the coolest companies on the planet? The opportunity to work with a diverse and brilliant group of people, at a place where innovative ideas become realities? Want to change the world (of food ordering)?
GrubHub is the nation’s leading sources for local restaurant information and mobile/online ordering. We’ve made finding and ordering food from restaurants fun and simple for over 4 million users, and we’re growing at an unstoppable rate. With a career at GrubHub, you can order your cake and eat it too…just don’t forget to share it with your awesome colleagues!
About You:
The Digital Marketing Manager role is a key leadership role within the CRM & Retention Marketing team. You will be responsible for specific retention goals and programs and be empowered to create the strategy and tactics necessary to succeed. You will work closely with Product team on launching new channel capabilities and execute breakthrough campaigns with the Creative team and agencies across email, site, display, direct mail and other channels. You will work on the contact strategy and partner with internal stakeholders and vendors to ensure smooth campaign execution, while improving the effectiveness of the email channel. You're eager to grow and take on ever-increasing responsibilities.
Responsibilities include, but are not limited to:
- Plan, execute and optimize weekly email marketing campaigns across all markets nationwide to drive customer retention and engagement.
- Identify new opportunities for segmenting and targeting content to different audiences.
- Champion the continuous advancement of brand standards and email best practices including list segmentation, A/B testing, and automation.
- Work across channels to create integrated campaigns that span email, display, social, mobile and on site.
- Work with our data science support team to create email reporting dashboards and custom reports analyzing campaign performance, list engagement, and tests to produce key insights.
- Improve deliverability, increase open and click through rates along with other key metrics.
- Partner with marketing, design and engineering leaders to create and test new technologies and innovative campaign concepts.
Qualifications:
- BA in Digital Media, Online Marketing, Marketing Communications or related fields
- 5 - 7+ years of experience in email marketing, digital marketing, or related fields
- Proficiency in MS Office (especially Excel)
- Ability to juggle multiple priorities and tasks in a fast-paced setting while maintaining a laser-like focus on the details.
- Hands-on experience with ESP (Oracle/Responsys, CheetahMail, ExactTarget, Adobe Campaign/ Neolane)
- You must be comfortable with change and disruption, and excited by imagining the “art of the possible” and dreaming up new ideas for breakthrough marketing.
- Excellent communications, organization, team-work and follow-up skills
- HTML, CSS, SQL a plus
- Mobile marketing and push notification experience a plus
GrubHub Holdings Inc. is an EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION employer.
