Director, Display & Trading Desk
Rise Interactive (http://www.riseinteractive.com), a rapidly growing full service interactive advertising agency, is looking to hire a Director, Display Media. We are looking for a detail-oriented, highly motivated and tenacious individual that is excited about getting involved in an entrepreneurial company with an expanding Fortune 500 client base.
Summary & Scope:
The Director, Display Media will lead the strategy and development of integrated display media including desktop, mobile, video marketing campaigns for Rise Interactive clients across industries. He/She will work in conjunction with the Senior Vice President of Client Service, the Senior Vice President, Digital Strategy, the Director, Media, and other channel leads, to ensure ever-improving engagement and opportunities within the display channel.
The right candidate will be passionate about display advertising and its importance in the marketing communications world. He/She must have an astute understanding of the display, mobile, video and programmatic marketing landscape, and have the vision to help develop display media the display practice, and ultimately be an organizational leader to promote company-wide collaboration and ideation.
The overall functions of this role involve overseeing display strategy, including segmentation and targeting effectiveness, performance forecasting and enhancements. This role will help lead and manage the overall display media campaigns on behalf Rise Interactive’s clients. In addition, the Director, Display, will be measured on finding and executing innovative ways to use information and segmentation to optimize customer experience while managing costs and driving revenue.
- Manage, coach and mentor direct reports and team members made up of display media traffickers, traders and managers
- Provide strategic guidance to clients; anticipate and address client needs and challenges; plan and develop integrated programs that exceed client objectives
- Develop measurable display media specific engagement programs that are on strategy and within budget
- Manage financials, including budget allocation, client billing, team billability and account profitability
- Generate incremental business opportunities within existing client base; lead agency new business proposals and pitches; and deliver insightful and persuasive presentations to clients and prospects
- Help to develop and execute display strategies for one or multiple clients as assigned
- Manage the RFP process for display program development when required
- As part of one or more teams, educate, ideate and support planning teams in the development of integrated display strategies, best practices, and idea generation
- Assist in cultivating strong relationships with display media vendors, technologies, networks and direct sites
- Partner with strategic and analytic talent to identify business needs and opportunities that will aid in the development of new measurement methods and analysis for display strategies and experiences
- Lead the development and implementation of best practices in display media for clients across Rise Interactive
- Lead conversations with clients in determining success criteria (pre and post campaign) and establish benchmarks
- Maintain and communicate ongoing updates to display media to broader teams
- Bachelor’s degree
- 10+ years of digital marketing experience with focus in display advertising required. Agency experience a plus
- Strong understanding of programmatic media buying for display, video, mobile
- Firm understanding of Ad Serving, DSP, DMP, Cross Device, DCO, PMP media technologies
- Experience with web-based research tools and methodologies and digital analytics
- Strong understanding of media planning, distribution, and syndication of content
- Evidence of facilitating and initiating creative thinking in the digital space: content, media, social, activation
- Candidate should have a hunger for/be a participant in: new technology, new content solutions, display events and developments
- Dedication to completing projects and tasks with passion and a relentless pursuit of excellence; ability to excel in a complex and changing marketplace
- Demonstrated critical thinking and problem solving abilities
- Collaborative approach/attitude
- Excellent written and verbal communication skills
- Client facing track record
- Committed to flawless execution
- Skilled at and enjoys manipulating and understanding data, as well as drawing actionable data-driven decisions to drive sales and marketing efforts
- Strong interpersonal, partnership and influencing management skills
- Self-motivated and creative strategic thinker who thrives in fast-paced environment