DIRECTOR OF MARKETING

At Procured Health, we have an ambitious goal–taking costs out of our healthcare system while improving the quality and efficiency of patient care. We believe that we can solve some of the biggest problems in healthcare with a talented team, smart technology and engaged users. Our best-in-class software tools help healthcare providers optimize clinical product evaluation, reduce costs, and fundamentally change the way they operate. We're a growth stage start-up focused on building a world-class company, and are backed by leading healthcare investors.

Why you should join us:

At Procured, you can make a direct impact on our healthcare system, working with hospitals that are leading real change in the industry.
You will work in a fast-paced environment and have no shortage of responsibility.

You will join a group of people that take their work seriously, but not themselves.

Responsibilities:

The Director of Marketing will lead the development and execution of our marketing strategy with a focus on demand generation, content creation, and targeted distribution through digital media, webinars, professional organizations and conferences. They will create an outreach strategy and position Procured Health as a thought leader for our members and prospects. Responsibilities include:

Marketing Strategy: The Director of Marketing will define marketing goals, programs and metrics. They will develop and execute marketing communications and strategies to build solid brand awareness that generates qualified leads. These strategies will include 1) website content management, 2) email campaigns, 3) solutions whitepapers and briefs leveraging technology, 4) print advertising in industry publications, 5) thought leadership content (via conferences, seminars, webinars, events, studies, etc), 6) press distribution, and 7) partnerships.
 

Performance Metrics & Team Building:  The Director of Marketing will develop a system to track key performance metrics and report regularly to senior leadership. They will work with recruiting and HR to build a team to scale to activities and impact as necessary.

Qualifications:

• 5+ years prior work experience in marketing, preferably in clinical enterprise technology for healthcare systems
• Proven track record in the design and execution of marketing campaigns
• Strong team development and management experience. Recruiting experience preferred
• Experience in managing a variety of digital advertising campaigns including SEO, SEM, email, print, and social
• Strong writing skills with the ability to articulate complex technology concepts into clear communications via print and video media
• You are a patient, personable and open-minded individual with a high level of maturity and excellent discretion
• A demonstrated track record for accomplishing goals and meeting deadlines
• You hold yourself and others to a high standard
• Strong verbal and written communication skills
• Excellent attention to detail, strong prioritization skills