Director of Product Marketing

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Description

Do you love taking powerful, sophisticated, and innovative products to market? Are you a strategic thinker who can empathize with customers and their challenges? Can you translate complex technical concepts to impactful and concise value-based messaging? Can you inspire others and lead?

The Director of Product Marketing, reporting to the Chief Operating Officer of DialogTech, is responsible for all go-to-market (GTM) plans for the DialogTech Voice Management Platform. We are seeking a Martech evangelist with a strong history of successfully launching and commercializing B2B products.

Our ideal candidate is entrepreneurial, take-charge, passionately curious, open, and naturally collaborative. They understand the Martech space and are eager to innovate.  They’ll do so by using a combination of deep industry knowledge, prior experience, data, and market research.

As the Director of Product Marketing, you would be responsible for:

  • Leading all our product marketing activities, including understanding and educating the market, finding new customers/markets and product/feature opportunities to drive revenue, defining the value proposition and messaging for DialogTech solutions, and owning the commercialization process. You are the voice of the market to the organization.
  • Acting as a voice for our customers and prospects throughout the product planning process by knowing what they want and how they may our products.
  • Identifying and evaluating new verticals for business development and identifying key problems & purchase drivers for those markets.
  • Being an outward-facing advocate and voice of DialogTech on call attribution and optimization. You are a company evangelist in industry events, trade shows, sales presentations, webinars, online discussions, etc.
  • Developing launch plans that will provide clear direction to the Marketing and Sales organizations in preparing them for a successful product release and quick time to revenue.
  • Working with our Content team to identify and develop case studies – find opportunities, recruit participants and provide consultation to all parties in writing compelling material
  • Developing ongoing competitive intelligence to ensure we effectively message and successfully sell to the market.

The skills and experience you will need in this position are as follows:   

  • Strong understanding of commercialization within the product management lifecycle
  • 8+ years marketing/product marketing experience and passionate about Marketing Technology
  • Strong leadership skills and 2+ years of managerial experience preferred
  • Strong understanding of ad tech industry and/or programmatic advertising (display, video, etc).
  • Strong ability to influence and work cross-functionally
  • Engaging public speaking and presentation skills
  • Demonstrated ability to operate in a rapidly changing environment, startup culture, balancing both strategic and tactical responsibilities
  • Strong communication skills (verbal and written) and ability to work across business lines, presenting to various levels of an organization (internal and external).
  • Ability to create a range of marketing documentation including things like white papers, datasheets, web content, presentations, promotional materials, sales tools, blog posts, etc.
  • Ability to have a keen marketing eye and guide a creative process of content generation
  • Experience developing and executing an annual plan and budget
  • MBA preferred
  • Ability to travel up to 20% is required

At DialogTech, we hire SWANs, Smarter than average, hard Working, Ambitious, and Nice – we make every minute count and have fun doing it. Be a part of a team pushing the boundaries of technology! Join us at one of the 101 Best Places to Work, five times running, and an Inc 500 fastest growing company!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Location

Right across the street from Union Station. A short walk to all CTA train and bus lines. And down the street from Ogilvie Train Station.

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