The PR Manager is responsible for G2 Crowd’s PR strategy development and execution. This individual will manage outreach to influencers in tech and software categories to secure coverage for G2 Crowd in traditional and local media, impact blogs, tech and industry blogs, and on social media. Our team has over 40 years of combined entrepreneurial experience and have successfully built and sold multiple businesses. At G2 Crowd, we’re changing the way that we research and buy business software through authentic, unbiased user reviews and product rankings based on those reviews. We have a great story to tell, and we need a well-connected, driven, creative individual to help us do that. 

  

Responsibilities 

• Enhance and update the PR strategy and priorities for both the company and the content generated on the site 

• Identify target outlets and maintain a database of contacts 

• Develop and maintain relationships with key media and industry influencers that cover the scope of interests for G2 Crowd across traditional and social media 

• Monitor media channels and recommend engagement opportunities to drive earned media 

• Identify opportunities for placed bylines, guest posts and thought leadership pieces in media and impact blogs 

• Write and distribute press releases (up to 4 per month) 

• Develop and support event communication pre, during and post event(s) 

• Work with other members of the G2 Crowd team to draft bylined articles and other written materials 

• Work with the Director of Marketing to enhance and align content marketing, PR and social media strategies 

  

Qualifications 

• Bachelor’s degree in communications, public relations, English, journalism, or business 

• 5-7 years of experience in a PR role 

• Enterprise software/tech or publishing experience preferred 

• Demonstrated experience in B2B marketing and corporate communications 

• Excellent writing and communications skills 

• Proven list of contacts and placements in mainstream business, trade and local media a plus 

  

Some reasons why we might like working with you: 

• You are competitive, high-energy and results- and outcome-orientated. 

• You like evangelizing a better way of doing business. 

• You think you are the best for this role. 

• You like presenting new ideas and getting to “Yes”. 

• You like technology and enjoy learning about it. 

• You enjoy building personal relationships. 

• You have a desire to learn about high-tech/software/social. 

• You have strong written and verbal communication skills. 

• You are a fast learner and can work independently. 

• You are enthusiastic to be a part of a small team in a fast-paced environment. 

    

To apply, please complete the following steps: 

1. Sign up as a user of G2 Crowd. 
2. Complete detailed and authentic three reviews of products you use. 
3. Check out our blog. 
4. Follow G2 Crowd on LinkedIn. 
5. Email [email protected] with the following: 

• Suggestion(s) for how to improve G2 Crowd. Please base it on your experience in Steps 1-3. 
• Your resume, LinkedIn profile link and at least 3 different examples of your work. 
• One paragraph: why this position is interesting to you and why you are a good fit